Senin, 15 April 2013

The logic behind packaging beverages

Part of the reason why the drinks are packaged as are you for marketing purposes. Companies want to market their products so they look attractive to the consumer. But the packaging is not only the appearance; It is also about practicality. Some types of drinks are packed in a certain way for a variety of reasons, including keeping in the best condition possible and keep costs.


One of the first beverage to be sold in bottles was milk. Why clear bottles used was so consumers could see the contents. This was partly for marketing purpose-to make it look fresh and tempting to drink-but also for practical purposes. Today the products contain the best before date but this was not always the case. Milk was bottled clear so people could see where he was going. Milk bottles are now usually used only for milk delivered to homes with cartons and plastic bottles more common in stores. Cartoons were originally used for marketing purposes with producers able to illustrate them with text and images to attract consumers. The use of plastic bottles is simply cost as they are cheaper to produce.


A distinctive feature of wine bottles is the concave shape inwards at the bottom of the bottle. This will not only come because of aesthetics though. It’s called a punt and was originally required to prevent the opposite; a concave shape out. This dates back to when the bottles are hand-blown. It was not possible to ensure that the form could be perfect and to reduce the risk of a concave outwards, means that the bottle could not stand, I created a deliberate concave shape inwards. Bottles are not typically blow these days, but this trend continued, but not for any practical reason. Another distinguishing characteristic of wine bottles is caps. These are used because they release a small amount of oxygen into the bottle that help mature. Bottles are then usually stored on their side to keep the Cork moist. This is to prevent the shrinking Cork, something that otherwise would be too oxygen enters the bottle. This is not so important for sparkling wines, such as Champagne, as there is enough moisture from flatulence to wine prevent shrinking too Cork. The colors of the bottles of wine are partly for marketing purposes, although there is also a practical reason. This is more distinguish the wines rather than absolute necessity. Some manufacturers have certain kinds of wine poured into bottles of particular color so it can more easily identify them. Darker colored bottles can also be beneficial in protecting the wine from sunlight.

Carbonated drinks

A well-known brand cola has created a bottle of the now iconic which was used to market the product. A clear bottle was used to make the content seem tempting with bottle shaped curves and to make it look more or less like a cocoa bean. Sodas are not filled completely upwards. This is not, as some might believe, so consumers don’t get what they think they are paying for, but because there is the potential for expansion. If the content has gotten too hot, you may have slight expansion causing the bottle to explode.


Beverage cans were introduced in 1960. They are made of aluminum or steel, Tin-plated and were used for beer, followed by carbonated beverages. The main reason is that made cheaper drinks package. There was originally a problem though, with some drinks by reacting with the metal which then affect the taste. An internal plastic coating is now used to prevent this.

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